Music Video
Skills Audit
Demo Work
Demo Work
Demo Work
Contents
Demo Work
Contents
> Theoretical exploration of the purpose
and application of research
> Secondary research into
music video genres, codes, conventions,
techniques, and theories
> Primary research with the
client to inform ideas development
> Focus group presentation of ideas for
feedback and review via questionnaire
survey
Moving Demo
Rick Astley
Monday 15th November
We did a really fun demo today. We had to create a short music video for the chorus of Rick Astley’s Never gonna give you up. Me and my group came up with a really good plot. Our protagonist would put on his headphones which would then be the cue to cut to the lip sync performance of the video. Then at the end of the video we added a funny little bit which implied that the protagonist had just been staring at a door while imagining the performance. To get a lot of our shots we used a small slider, which was really good to finally get some practice with. It was really useful and made our final shots look really good. My group discovered that the slider can actually be fixed on top of two tripods which allowed us to get moving shots higher up in the air, which was really useful as we were filming a person who was standing up. Getting some hands on experience with the slider was really useful as my group is hoping to use it for our music video. In the editing stage of the video the hardest part was syncing the original song with the visuals. We had played the original song while recording so that the lip sync would be in time, but there were still a couple of bits which had to be carefully spliced together. Me and my partner made a really cool effect where there were three of the same person on screen at the same time. We managed this by cutting three shots together where our actor was standing in three different places. Considering we only had about 40 minutes to edit everything, I felt the final effect worked really well.